Paddy Power is Ireland's biggest and most successful bookmaker. Paddy Power operates both a retail and an online/telephone division.
Paddy Power's retail division operates a chain of licensed betting offices located throughout Ireland and in the UK. Our online/telephone division operates Ireland's largest telephone Sportsbook (Paddy Power Dial-a-Bet) as well as the following online businesses: online sportsbook (paddypower.com), mobile sportsbook (paddypowermobile.com), casino (paddypowercasino.com), games (paddypowergames.com), poker (paddypowerpoker.com), bingo (paddypowerbingo.com), and the most recent addition, financial spread betting (paddypowertrader.com)
The company also markets its services in the UK and is a publicly quoted company, listed on both the Irish and London Stock Exchanges (www.paddypowerplc.com).
Paddy Power, founded in 1988 by the merger of three existing Irish high street bookmakers, takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space.
As such its mission is to make 'risk-based entertainment' more accessible and fun. It offers customers an unparalleled betting experience that is great value; great fun and has the best service.
Through this strategy the company has developed a strong reputation as "The Punter Friendly Bookmaker" and has become renowned for its unique "Money Back Specials".
Paddy Power is also an industry leader in cutting edge, humourous advertising, examples of which can be viewed at www.pp-gallery.com
Thanks to this customer-centric approach, it is now generally accepted that a bet with Paddy Power has three possible outcomes - Win, Lose or Money Back.
While the company specialises in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets, such as election betting and the outcome of popular TV events.
It has pioneered a number of new products such as 'Lucky Numbers' (betting on which numbers will appear in the UK and Irish Lottery draws) and 'betting in running (live betting on sporting events while they are taking place). We also offer Guaranteed Prices on all UK and Ireland Horse Racing and Greyhound Racing!
In 2007, turnover was over €2 billion, up 13% on 2006. Underlying operating profit rose to €72 million, up 53% on 2006.
As at October 31st 2008 Paddy Power operated a total of 258 retail outlets (190 in Ireland, 8 in Northern Ireland and 60 in the UK).
For further information on Paddy Power PLC, please check out www.paddypowerplc.com.
